The Internet is comprised of cute cat videos and online articles. One of those things can help your business boost online traffic which can be easily turned into returning customers and subscribers. If you guessed cat videos, you were close! Article writing happens to be a huge, lucrative business for both businesses and freelance writers wanting to grow their reach online and have a consistent readership that can be converted into leads. Although, it wouldn't hurt to post a cat video or two on that Facebook or Twitter.
However, article writing isn't exactly something you can do during your lunch break. There is quite a bit of work behind it, but, the end results are always worth it. Many businesses employ freelance or in-house writers to create engaging and convincing articles to be networked and published on article archives, other websites, or even your business blog in order to spread the word on your business. Think of article writing as consistent press release writing, except the articles don't have to be so focused on your business and can be used to show your expertise on your industry.
Most articles are normally between 200 to 600 words and always provide something useful to readers. How does this all incorporate into generating leads? Simple! Check it out:
Articles with well-crafted wording, exact match keywords, and offer something relevant or useful to a user have a higher chance of being shared by that reader to their networks. That means more people are exposed to your brand and might even subscribe to make sure they can read more of your work!
Consistent article writing (blog writing included) will only expose more people to your writing and your business. They will want to read more of your insight or informational content. And you just created yourself a successful content strategy!
Adding links to your website, social networks, and other relevant sites will increase the probability that readers will investigate further and become a eventual customer. And when you're creating daily articles with those links, your chances are even bigger.
Normally the best place to publish these online articles are on your business' blog. Your blog can become a go-to source for subscribers, and they will also be exposed to your brand through Calls to Action and other links. Another win/win for you!
You have probably heard the motto "Content is king," which is a bit overused. We prefer another saying that Ann Handley of MarketingProfs has said: "Content is the new black." It's true! Content goes well with anything and can be accessorized up and down--just that perfect compliment to anything. And one of the most popular types of content marketing, as according to Spiral16, is article posting at a whopping 79% percent among B2B and B2C businesses.
Content, especially of the written persuasion, has become more than just a way for businesses to expand their online reach. It has become a very integral part of most advertising budgets, content is also a bridge between business and customer, and it offers a personalized link when customers are seeking out more customized experiences during their shopping and on the Internet. So, article writing is simply common sense.
Have you ever used article writing to expand your business and capture new leads?