Website content can come in all shapes and sizes, fonts and colors; from huge, sweeping walls of text to online videos, not every website and its content is built the same. Even you have a unique website and you make sure all of the content on it is original, relevant, and fresh. But, you are still feeling the hurt from Google or maybe the results from the content aren't up to snuff. Doing an entire overhaul of your website's content already sounds expensive without even a quote--especially if you have a lot of content that needs a make-over. No worries! We can show you some cheap and easy ways to update that drab content and really make it wow viewers.
The art of being frugal while practicing online marketing isn't really that hard, contrary to popular belief. Especially if you already have quite a bit of content, your job of finding an inexpensive solution just got easier. Let's start with the written stuff first.
Rewrites, revisions, and editing is cheaper
If you base a lot of your content and marketing strategy on online articles, blogs, and written website content, then you already know the importance of well-crafted written word. Web writing can be tricky and the readers are sometimes fickle, but, it is quite the biggest way to grow your business online and having that content written can prove to be pricey. However, a website's content can be rewritten or revised by those same writers.
Freelance writers almost always offer editing and rewriting services to their clients and normally these rates are cheaper because you already have the content written and laid out for them--they just need to go in and make some tweaks! Googling "rewriting services" or "affordable freelance editing" can drum up some good results. Just remember to stay clear of the "spun content" writers and services! These type of services will only hinder your written content.
Repair your SEO a bit
Have you checked up on your Search Engine Optimization tactics lately? There's no shame in lying, sometimes these things get neglected. But, SEO always needs to be glanced over at least once a month to make sure everything is working within the best practices of all of these algorithm changes Google keeps coming out with. Yes, there are other search engines out there but big boy Google is the one who makes up a majority of these rules. And if you're de-listed by Google, you might as well kiss your online marketing (and business) goodbye.
A website's content should have refreshed SEO to keep up with all of the changing rules, and you don't even need to pester an SEO expert. In fact, just search about the practices and find articles that tell you what would be best. It's free and easy!
Add that social media element
Is your website well connected to your Facebook Page? What about that Twitter account? If your website is lacking in the social networking department, there's a quick fix for that! Just add the necessary boxes and social widgets to your website. Facebook and Twitter are the biggest ones right now, but others can include Pinterest, FourSquare, Google+ and even Instagram. They're all free to sign up to--even with a business--and they're all free and very easy to set-up to show up on your website.
The Internet is becoming a more "humanized" web. This means our searches are implementing our social circles, online shopping is becoming more personalized, and businesses have tons of data to play around with to help boost their exposure and offer up that humanized user experience. Making sure your website's content offers all of that doesn't need to be an expensive venture! Keep it frugal and affordable with some of these tips!
Can you think up of any more tips to add to the list? Let us know!