There is all sorts of content going on these days, and lots of different professionals who can produce that content. Article writers, freelance writers, copywriters, Content Managers, and Content Marketers are actually all different types of jobs that all have differing roles and responsibilities. Two of the biggest, however, happen to be Content Marketers and copywriters who incidentally can really ramp up your online presence. But, what is the difference between the two and does it matter?
When it comes to the traditional explanation, copywriters are the problem who write up those catchy single sentences as well as advertising copy that can span brochures, magazine articles, and commercials. If you're a Mad Men fan, then you are pretty well acquainted with Peggy Olson and her gang of copywriters. That role has more or less stayed the same, even in today's world. However, a Content Marketer plays a different role for your business.
You see, content marketing is all about the art of advertising all sorts of content--always written stuff online--and making it engaging and shareable to an online audience. A little bit of social media and a bit of content copywriting, content marketing has progressively become a hot trend and blossoming career for many. But, what matters to you is which one will work best for your content campaign and make your business money. So, which one is better for you?
Content Marketers are typically former freelance writers or social media professionals who know the Internet quite well--you could call them Internet Gurus, even. This doesn't mean all copywriters are behind on the times, though. Sometimes you find a copywriter who only does online work, but, they might not know the mechanics of social media and viral campaigns. Content Marketers do.
Content copywriting can have very convincing and compelling copy that resonates with many different people, while some content marketing is all about the quantity and not quality. You still need to have that quality and drive for people to share.
Marketing online is much more profitable and easier than traditional means nowadays, which means finding someone who understands that. Whether it's a content marketing professional or someone who does content copywriting, it's best to find someone that understands your needs and can actually work a computer!
What does your campaign need? While blogging, writing online articles, and other content writing really does help, copywriting effective sales copy is just as helpful, too. What does your budget call for?
Well, we don't really want to make one thing be above the other and think it entirely depends on what you need! Sometimes a copywriter is in order, but sometimes a Content Marketer will do the trick. It's all just perspective and what exactly you want to do to boost business. Perhaps you will get lucky and find someone who is both a copywriter and a whiz at content marketing, as well! Hey, it can happen: most copywriters are now going into the world of content marketing and providing hybrid services to best accommodate businesses just like you. You just gotta look.
What do you think: copywriting or content marketing?