Ten years ago, the blogosphere was primarily saturated with forlorn young adolescents blabbing on about unrequited love and giving a detailed blow-by-blow of their entire day at school. “In third period I took a Chemistry test, and in fourth period I saw my ex-BFF Ashley.” Not exactly the most gripping content, and that's why “blogging” became synonymous with “time wasting.” Then, one day, something called search engine optimization (SEO) came along that changed the entire game. Since the rise of SEO, your company simply can’t afford to be without a blog.
Most companies are always thinking in terms of the bottom line. How can you cut costs without cutting out any section of your market? How can you adequately grow your audience without spending millions on advertising? These sorts of questions plague even the best CEOs in the country, but slowly more companies are beginning to think outside of traditional advertising methods and more in line with the digital age. Effective business blogging is one of the best ways any company can grow an audience and increase traffic to their website while still leaving plenty of wiggle room in the advertising budget.
In short, if business blogging wasn’t such an effective method of increasing revenue, some of the world’s most successful companies wouldn’t be wasting their time cultivating such well read blogs. In order to further explain the importance of blogging for your company, here are some of the primary reasons why business blogging will help grow your business:
Blogging is good for SEO. Ensuring that your website is easy to search is important, and there are many strategies you can use to achieve this goal. Business blogging, however, is one of the best ways to boost search engine rankings. By posting thoroughly researched and well written original content to your blog, and posting often, you can achieve a solid ranking. Additionally, building inbound links from other blogs is easy to achieve when you create a buzz within the blog community.
Blogging gives you a soap box. Do you ever wish your audience knew how great your company was? The goal is to make your potential customers understand that your business is the most credible, competent and result-driven option in the industry, and the best way to achieve this is by sharing what you know. A blog is an excellent place to share information about specific products or services you offer, and it’s also a great place to share any awards and honors your team has won.
Blogging is interactive. Today’s generation of consumers is not happy simply being told which brands to use and buy – they want to be a part of that brand. Consumers want to feel involved. Social media allows your target market to interact with you on a regular basis. A blog is basically a hub of discussion because it gives you a place to share information with your consumers, and it also gives them a place to respond. By building a dialogue with your audience through business blogging, you are more likely to earn their loyalty.
However, one of the best things about a blog is that, unlike traditional advertising methods, business blog writing is incredibly inexpensive. If you’re looking for a better way to spend your advertising budget, spend it on a good blog layout, great business blogging copywriters and an online marketing company that will help your brand soar.
Does your company have a blog? What strategies are you using to make sure your blog is reaching your target market?