Creating content that is likeable and shareable by people interested on your business may seem like a challenge in itself, but then you start adding marketing tactics to spread the word using social media strategies through channels like Facebook, Twitter, StumbleUpon, and blog networks, and things start to get messy. Most businesses right now tend to overlook their content strategy and focus on other methods, but, content marketing is a huge, trending market right now that will only continue to grow! It's better now to start a strategy, than having nothing at all and being too late!
Because professionals keep their finger on the pulse of online marketing, there are now tools to help make content creation and marketing much easier and simplified. For example, WordPress has an awesome dashboard of tools to create a world class blog or even an entire blogging network. Did you know huge websites like Mashable, Wired, and even local affiliate news sites for CBS all use WordPress? Yup, it's that powerful! Then, in order to market all of that content, there are management tools like HootSuite to time posts, keep track of individual analytics, and be a marketing master. We're going to show you some tools to make your content strategy even easier to implement.
Figure out what you want to provide
First and foremost, content creation starts with brainstorming ideas. Take the time to figure out what exactly your business wants to convey in their content. Do you want to be funny or a thought leader in your industry? Do you want to provide the best informational content or let people create their own content relevant to your business? All of these things need to be taken into consideration.
Let's look at Mint.com as a snazzy example. They started out as a website who no one had ever heard about, and weren't about to trust their bank information with--a pretty rough start for a start-up. However, they had the bright idea of starting to use their blog as an informational blog on finances and money management. And if you build it, they will come--and they did indeed! Mint.com used their content strategy so effectively that they are now a household name.
Use these tools that are practically free
When it comes to building a great business blog, the blog network of choice is usually WordPress and with lots of reason. There's the free version, which is just as robust as their downloadable version, only you need to pay for the hosting and URL. The tools provided let marketers track content and how well it is doing, keep back all of that nasty spam in the comments, and there's even a plug-in to help businesses with SEO (very important!).
We also mentioned HootSuite, which lets you post statuses from multiple social networks in one dashboard. HootSuite transformed into a pay service, and most businesses will probably want to start with their most basic package. Link up your social networks and start blasting out that content to your followers!
Let others do the heavy work for you
If you can't afford to hire on a team of marketers, no problem! You can outsource your content creation and marketing to professionals who freelance and do outsourcing for a living, and love it. Most of these people have either been in the industry for years, or are young and very passionate about their work, letting you relax and worry about running a business! Companies like 98ToGo offer services to you, the businesses, to provide top notch content and even help you market it to your viewership. All it takes is a quick email.
Whether you already have a team that can do the content creation for you, or want to outsource, unique content creation in today's marketing age is always a good bet. Haven't you heard content is king? Well, it still rules on to this day and isn't going anywhere any time soon.
Do you have a content strategy or are you still unsure about content marketing? Have you seen any results from pushing all into content marketing?