Search engines feed off of content, it's what makes the Internet keep running--like a train run off of content, whether that happens to be words, video, or pictures. Pretty bad analogy, but, it's pretty true. And your content is part of that, though sometimes your content might not get the kind of viewership you were hoping and that's when search engine optimization (SEO) comes into play.
SEO gives your blog writing and website content that extra push in the search engines, especially with Google. And when your content gets pushed higher in the ranks, that means more people can enjoy your content, share it, and the cycle works all over again until you've gone viral or have a very large audience all listening about your brand and business. Easy, right? Of course it is! It just might look hard, but in reality it can be pretty simple. But, in order to get that search engine optimization content, you are going to need the right tools.
And that's where this article comes into play: we are giving you three tools that will help you create and optimize your content so it will reach more people and make you more revenue. We promise they are painless and easy to use, so no complaining!
Google Keyword Tool
This one is pretty important, because keywords are what drive content to that prime real estate on Google's first page. Conveniently, they have released their own keyword analyzing tool that is completely free to use to boot! When comparing different keywords that will work best for you, Google AdWords is a very simplistic tool that can help for the basic stuff. For a more robust analysis on keywords, there are premium services like Wordtracker.com, but, for businesses with a smaller budget Google's keyword tool is just as good.
Plugins on WordPress
Is your blog on WordPress? If not, it should be! There are dozens of plugins available for content creators to make sure their content is optimized with the right kind of SEO that will bring in those awesome views. A very popular plugin used by many bloggers is the All In One SEO package, which as the name suggests is an all-in-one suite of tools that all can be used, or just two or three to start.
Take some notes from Copyblogger
Reading the Copyblogger blog should be an industry standard at this point! The founder of the blog, Brian Clark, has created his copywriting and search engine optimization content creation blog into a huge media company that offers tutorials, tools, and even classes on creating that optimized content that readers love to share and listen to what you have to say. The information found at Copyblogger is priceless, don't hesitate to give some posts a reading.
When it comes to search engine optimization content, there are tons of tools out there to help you create only the best. Of course, it all depends on your own preference. Sure, tons of professionals and bloggers can suggest you tools that can help, but it is entirely up to you which ones are going to work for your business strategy (and budget). Don't be afraid to expand and try different things!
What tools do you know of, or have even used in your content creation?