With the Internet becoming an even more valuable resource for businesses, no matter what industry, businesses need to compete even more for the attention of potential online customers. Sure, you could make a funny viral video or design sweet infographics about random facts, but, there is one method that will always bring in consistent traffic to your website and potential leads that can turn into paying customers. If you guessed writing articles, then you get a gold star!
That's right, a constant flow of online articles on your website is a very cheap and easy way to keep the traffic to your website high. Article writing can be designated to one person or even a article writing service, depending on the size of your business and your budget for online marketing.
Regardless, writing articles on a daily basis doesn't have to be a responsibility left to the business owner or marketing director--and it shouldn't be! There are tons of freelance writers out there who would love to write that content for you, which means an inexpensive and hassle-free stream of great content to bring in those views.
So, you know how to get consistent articles and where (the Internet, obviously), but why should you bother with writing articles everyday and posting them to your website or business blog? You see, article writing is part of this nifty little online marketing sub-group known as content marketing, which is all the rage nowadays. Especially because the biggest search engine there is, Google, has decided that it wants to "clean up" the Internet from spam and content plays a key part in that. You might have stumbled across bad content before while browsing the web. It had little to no information and just seemed spammy--this is the type of stuff you want to avoid.
Well, what should your content focus on?
Always try to provide something to the reader: vital information, a cool piece of software, a review on a product. There are nearly an endless amount of ways to be helpful online and your articles should reflect that!
Be entertaining, especially when your considering business blog writing. Most blogs of major businesses tend to be on the stale side, but, companies like Mint.com have upped the competition when it comes to stellar content. In fact, their blog helped them skyrocket into being one of the most popular financial websites out there!
Don't over optimize your content. Article writing is all about quality content, and overusing keywords, keyword stuffing, or overall making your content look like spam is a big no-no. Just don't do it!
Be a leader in your industry. Say your business is in the restaurant industry and you want to start writing articles. Well, wouldn't it be better if you provided great recipes, tips in the kitchen many don't know about, and your two cents on the latest in restaurant news? Of course! You want readers to think (and know) you are an expert in your field.
Once you have a good amount of articles going--say, about six to ten--then it is time to start sharing them across the Internet and start seeing a consistent number of viewers coming in. And that number will only rise if you continue to write content on a daily basis that provides great information to the readers without trying to over-sell your business. See, doesn't that sound easy enough?
Have you tried a content strategy before? Did you see a change in traffic to your website? Do you think content marketing is worth it?