When it comes to marketing and advertising on the Internet, most people use the common routes of Pay-Per-Click advertising, banner advertising, email marketing, and lately, social media through websites like Facebook and Twitter. Of course, these are all well and dandy when it comes to spreading the word about your business, but, there is an even more powerful marketing tool you can use to get those leads, have a high ROI, and keep the buzz about your business strong. Nope, it's not Google AdWords or anything like that, it's content marketing.
You've probably heard the word thrown around before and might even be using content marketing as part of your strategy right now--and that's wonderful! Content is a very easy, efficient, and hard-hitting way to get noticed online and continue to see results. Business blog writing, Facebook posts, press releases, white papers, these are all types of content marketing that can benefit you. So, savvy business person, how do you create your content?
If you answered with outsourcing, then that is a pretty common way to create quality content. Although, it really depends on who you outsource to. While most businesses like to send out their orders of, say, 100 articles that are 300 words to writers in India, if you're an American-based business, this could lead to less than stellar results. Article writing outsourcing should be left to people of the native language of your business, and that usually means hiring writers in the United States.
Article writing outsourcing to American writers doesn't have to be time consuming or expensive, there is already so much talent to be found in the United States that an outsourced freelance writer can be found to fit any budget! Why exactly should you outsource to American writers? Here's a breakdown:
American writers aren't half-way across the world and can be within your Time Zone. No random emails at 3:00 A.M. or phone conferences at midnight--your outsourced writer can work around your schedule.
This is a pretty obvious one, but: they speak and write English! Even if English isn't someone's first language and they seem to have a very good grasp of it, all of the nuances, slang, and other writing traits special to English might be lost on them and might not translate well. Don't get back articles that you immediately have to re-write because it looked like it went through Google Translate too many times.
While freelancer rates can vary, affordable article writing outsourcing can be found State-side. Have a budget of zero? There are beginning freelancers out there who would love to get their portfolio started! Have a moderate budget? There are experienced freelancers who can be within your means.
The Internet is different in all parts of the world, contrary to popular belief. If you need articles that are research specific, say, for example, technology trends in America, it is best to find an American writer. Sure, someone in a different country can do a quick search, but, the content is going to read like something out of a textbook or is rehashed from other content. Get someone who knows what they're talking about.
This one is pretty important: American writers are right at the epicenter of Google Panda and Google Penguin, the algorithm changes to their search engine that highly affects content. Outsourcing to American writers means being able to have original content that is up to Google's standards, so you don't feel the burn from Papa Google.
Lastly, your business is helping keep small business and self-employed workers in the United States able to work and pay the bills. Don't you have a warm and fuzzy feeling inside when you know you're helping a fellow American out?
While businesses do need to worry about overhead and budgeting, especially during recessions, outsourcing to a article writing service in America, doesn't have to break your bank--and it won't. Just simply doing your homework on outsourcing writing will help you have wonderful, quality and original content that will boost your revenue and Internet presence.
Do you outsource to American writers or continue to outsource to out of country writers? Have you seen in a difference in quality between the two?