As a business owner, no doubt you have spent countless hours brainstorming ideas, designing and perfecting products, and developing an outstanding staff. Certainly you want to see your business flourish and stand out from the rest. That is where creative and consistent blog writing comes in. Publishing content for your business is a necessity for growth. But, which is more effective - outsourcing blog writing or doing it yourself?
There are some necessary factors needed in order to create and maintain a successful blog, while also adding growth to a business. However, deciding who should be responsible for this task can be rather difficult. By comparing the options, the decision may be easier to make.
Time and Consistency
Creating blog content requires a great deal of time, especially if you want it to stand out. As a business owner, chances are that you are bogged down with more responsibilities than you know what to do with. Then, somewhere in the midst of your hectic schedule, you have to sit down on a regular basis and write blog content.
To capture a new audience and to maintain your existing consumers, your blog must have new posts added on a consistent basis. But, with so many things on your plate, how do you do this? Delegating your content writing will allow you to focus on other priorities and leave the sitting and writing to someone else.
A company who specializes in outsourcing blog writing does just that - they specialize in it. Therefore, the sole purpose of their job is to write. They have no other duties, so their full concentration revolves around their writing. With more time and less distractions, the content will be written with accuracy and will not have a 'rushed' feel to those who read it.
Furthermore, they can publish new content consistently without having to manage additional responsibilities. Consumers, both new and previously established, look for new content. When a page is stagnant they will generally go elsewhere for their needs. However, a page that is constantly being updated with creative and engaging content will keep consumers interested and coming back.
Written content directly represents your company and therefore you need it to be high quality work. You may be an excellent writer and may have been writing your own blogs for years. Although you may be a skilled writer, there may be someone else whose experience was founded on content writing. They understand the importance of SEO, blog structure, and content detail.
Outsource writers are committed to writing quality content, to deliver steady traffic to your site. They write with SEO in mind, in order for search engines to quickly locate you. Once readers are on your page, the writers will provide them with the information they need. Better yet, their specific writing style can be chosen by you. Whether you want them to be serious and straight to the point or if you prefer them to use a tone of humor and excitement, they are there to deliver.
Most likely no one knows the services and products as well as you do, so it's natural to feel that you are the most suited person to write about your company. However, to gain the interest of consumers, blog content must be new, exciting and creative. But, much like a piece of furniture sitting in the room, after a while of looking at your products, they may become very familiar to you. Knowledge and understanding is good, whereas over-familiarity may not be. This could cause your blog content to sound dull and repetitive after a while.
Outsourcing blog writing allows the content to be written by people who are new to your company. They will have the interest and excitement that only comes when first introduced to a new product or service. The content they write will then mirror this feeling. It will be fresh, appealing and informative, which is what consumers look for.
If that's not enough to convince you, the 2012 Search Engine Journal said that companies that maintain blog content have 434% more indexed pages. These pages lead to more SEO leads and costs 61 percent less than leads gained from cold calling. Therefore, with outsourcing you will get substantially more leads and you will save money.
By outsourcing blog writing, you can take a load off and watch your business take off. Is there anything holding you back from outsourcing?