Keeping the grass from growing in the trail on the path to your website means keeping your customers -- past, present and future-- engaged with your business. Unique content creation must be something that your website has on a daily basis. Bland is bad. Engaging information in an entertaining format can give potential customers to your site that "aha" moment when they've increased their knowledge about your products or services. Such information, presented in an easy conversational method, couches that information in such a way that gives your business an extra amount of authority and expertise.
Strategically Thinking -- Fresh Concepts
Points made in your content keep visitors coming back. When your content remains fresh and informative, your site becomes like an apple orchard: each trip there brings new fruit. We homo sapiens are creatures of habit. As the fruit continues to hang low, within easy reach, paths are worn to the orchard. Or, as in the opening sentence, the grass stops growing, the route is remembered. Habitual visits to your content creates a familiarity and a virtual bond with your site. Trust is built, confidence in your business information leads to customers and sales.
How does unique content creation get presented? There are a number of methods. Good content writing embeds unique content creation in a variety of ways:
SEO -- Search engine optimization is essential for potential customers to find your website. Couching keywords in comfortable placement throughout the text places your site in good ranking among the search engines. It can't be packed and it can't be so lean as to be almost non-existent. It has to be -- in the words of the three bears -- "just right".
Good Flow -- Your content must flow well and be easy for visitors to find and to stay. You're giving them information they want. As the information flows through your unique content creation, they feed on solid, factual and entertaining content. Once tasting the wares of your content, like food from a good restaurant, they want more.
Entertaining -- Whether your site employs humor, sarcasm, a warm casual or analogous style, it should suit your site and your clientele. For instance, an excellent method for attracting and keeping customers is to use analogy -- preferably that which commonly connects to their own lives -- in crafting unique content creation.
Keeping the voice of your content consistent is imperative. A conversational tone is inviting them in to your discussion. Your content does not speak to them, it speaks with them. Dry, brittle facts must be softened. Technical language must be sifted and refined. You want to reach the largest audience possible. Content cannot be in a voice that drones, preaches or postulates like a speaker at a dinner party who simply enjoys the sound of their own voice. Unique content creation calls to the searcher, "I'm here, I'm here!" It beckons, once found, it rewards.
Using unique content creation to bring traffic to your website rewards the searcher. Finding you is the first glance, the smile, the meeting. Your content is the first date. Once your visitor finds the value of your online business, the romance begins. Keeping it fresh, vibrant and updated brings them back time and again. They searched for you, found you with well-placed keywords and solid SEO content. You keep them, convert them to customers, and the relationship is solidified.
What content creation strategy do you use? Do you create your own content or outsource to a content creation company?