Blogs came into existence during the early 1990s as the personal ramblings of individuals. They morphed into groups of people commenting on news, politics, personal events and societal observations. Businesses on the fledgling internet saw the value of having their own blogs to keep customers informed about their product, business or service in the late 1990s. Their value grew exponentially for websites as a method of keeping customers informed and finding new business.
The Changing Internet
Back then,in a sparsely populated online landscape, smart businesses learned the value of using certain keywords to help attract new customers. Now, in a crowded marketplace, optimized blogs are essential. The Internet has changed, search engines have changed, the way websites get found has changed. Unless you, as a business owner, are a genius who requires little or no sleep, you can't possibly have the time and energy to keep up with the latest trends in online marketing. The evolving landscape of online search engine trends is more complex than ever. Google works daily at trying to help bring quality, optimized blogs be found in their search rankings. The problem is, they are not always forthcoming about exactly how that is to be accomplished. For example, if you type in "snow on my roof", you may get first page rankings for roofer's blogs, articles on snow removal, ice damming, information on the weight of a snow load and so forth. Without optimized blogs and content, where would your snow-removal service rank -- page 11?
Rely on the Experts
Assuming Google or Bing executives don't have you on sped dial, how do you know if your optimized blog content is getting you found? Due to the complexities now associated with web searches, keeping lively, relevant blog content on your site is more essential than ever before. Will your site be found without it? Sure. Even a blind pig finds acorns occasionally. Without good blog content, however, you had better hope there's an epidemic of sightless swine. Experts whose primary job is to create quality blog writing that is easily found and ranks high in search engines is your best bet for the moment. Good, optimized blogs not only help you get found, they are a bridge to turning leads into customers and those customers into added or repeat sales. Blogs also allow you to provide detailed information written into the body of the text. This information gets updated regularly and you have the ability to educate the reader to the value of your business in a softer and more welcoming style than straight advertising.
Tailored and Updated Blogs
Creating and keeping your own business blog writing updated week by week, month by month is not for the faint-of-heart. Remember the adage regarding attorneys, "The lawyer who represents themself has a fool for a client." Keeping your business moving forward is your primary function. Using your brain, talents and energies to run your operation is a 24-hour job most people try to perform in 16 hours or less. At the end of the day, how much creative brain power do you have left to pour into a lively, interesting, optimized blog? When you outsource to a content firm, you get double the benefits. First, it is a task you don't have to deal with. The blogger is skilled at his or her craft and has a fresh mindset. Second, the increased traffic and interest in your business is a bonus return for your investment. Actually, there is a third and fourth benefit: Your investment increases sales and your sanity remains intact. If you've tried generating your own content and optimized blogs, let us know how it's worked for you. Have you been one of the few lucky ones?