Fundamentally, the only hard part about content marketing is getting the content.
Inbound marketing can be a great tool for small and medium businesses to make themselves known on the Internet. After all, the theory is simple: if you produce good content writing for your website, people will come to you to read it. Thousands of businesses around the world make use of it and, according to a recent HubSpot study, 81% of those who do inbound marketing believes it's a success for their business.
The trick, of course, is actually providing the content. Some companies do it all themselves, but increasing numbers of businesses are turning to a article writing service to write their content for them. These services allow you to place orders for the content you want, and receive it within a matter of days. You can often get your article in just twenty-four hours!
Here are just a few reasons why you should look to an article writing service if you're having difficulty creating enough content for your inbound marketing:
1. It's Just Another Form of Advertising
I believe one reason many companies balk at the idea of hiring out their blog writing is that they are too personally attached to their blogs. The plain fact is, it's just another marketing venue. Sure, it's a bit more personalized and less overtly an advertisement, but fundamentally, it's still ad copy.
You don't write and design your own advertisements, do you? Probably not, if you have any resources to hire it out. We accept that marketing is a specialized skill that should be left in the hands of people who understand it, and fundamentally, content marketing is just an extension of that same idea. You let someone else do your blog writing for the same reason that someone else writes your magazine ad copy.
2. Writing Is A Specialized Trade
While we're on the subject, make no mistake: writing is a specialized trade. It's easy to take it for granted, since we live in a literate world and we all do some writing in the course of our jobs. However, writing as a profession takes years of practice and dedication. Content writing, specifically, requires a high-level combination of skills including composition, research, and marketing knowledge. A professional content writer knows nearly as much about inbound marketing as your SEO guys, on top of the other work he's doing.
This isn't something everyone can do. Unless you've got a budding Gossage somewhere in your organization itching for the chance to show his stuff, chances are, you're not going to have many people who are able to do it. This is an area where it's best to leave it to the professionals.
3. Article Writing Services Deliver Guaranteed Results
Another reason that article writing services are a good choice for businesses looking into content marketing is that there's less random chance involved. You have your selection of dozens, or even hundreds, of qualified writers. When you send out an assignment, you don't pay for it until you're satisfied with it. You can send it back for rewrites, or even cancel it if the writer fails to deliver what's promised.
It's a safe and easy way to get the content you need, often at bargain-basement prices. Typical rates are generally well less than 5 cents per word!
4. You Have Better Things To Do
Here's the thing. You have a business to run. So do your employees. Your area of expertise is going to be your business, not blogging. Why spend time and effort that could be spent on your business itself, doing writing for your website instead? If you could utilize an article writing service and get the copy for less than it would cost you to hire someone to do it permanently, that would seem the most effective way of getting the content you need.
5. Nearly Everyone Is Doing It
And to round things off, the nitty gritty: According to a recent study, eighty-seven percent of businesses doing content marketing are planning to outsource content writing in 2012. Chances are, your competitors are already using these services to improve their content and make themselves more accessible to new readers. Use of article writing services is nearly ubiquitous today.
Finally, if you've had any particularly good experiences using article writing services, we'd love to hear about it. There are a lot of websites out there, and it would help anyone reading this to know what the best ones are. Got any opinions?