There's a lot of content to consider out there in the big, wide Internet. There are press releases, F.A.Q. pages, forums, online video, and blogs and online articles. All of them can be quite effective for your business, you know this, but did you know there is a big difference between article writing services and blog writing services? And do you know which one could benefit you and your business more? If not, don't worry! We've got you covered.
Google has been on a crusade to help "clean up" the Internet from bad, poor quality websites which don't offer much for the reader. This includes spam sites, poor quality link building sites, and even online article archives with less than stellar content. The first major algorithm change Google rolled out was called Panda, and just recently Google launched another change called Penguin. What's with all of the cutesy animal names? Who knows, but beware of the Panda and Penguin!
Both of them are changing how we find and view content online. SEO standards have changed drastically to accommodate all of these updates, but, a lot of websites have already felt the burn and some of them have even closed their doors for good. However, one active deterrent from seeing the wrath of Google is updating your site with useful information in the form of content--whether that is a blog post or full online article. There are companies out there who offer writing services in both realms, but, what are the differences?
Most businesses keep a company blog updated with company news, and usually how-to articles and maybe even opinion pieces about major news in their industry.
Blog writing should be constantly updated, at least a minimum of two posts a day (one in the morning, one at night, just like the doctor tells you!). Having constantly fresh content that is new and engaging is a great way to get on Google's better side.
With most blogging services, the writer themselves will be "ghost bloggers," where someone from your business will have the byline, but, the writer writes the content.
Generally, blog posts are cheaper to buy than full online articles. This can depend greatly on the content length, the quality, and even down to the writer themselves.
When a business wants to create online articles, they need to be distributed somewhere. While they can be posted on the business' blog, they are normally sent off to other sites, article directories, news sites, and so on and so forth.
Google updated their content standards when it comes to articles. Instead of a 250 word article, Google wants to see the word count upped to at least 500 words. That means commissioning bigger articles with meaningful, engaging content.
Article writers are normally paid more for their services than blog writers, since articles can turn into 1,000 word beasts of reporting and big numbers.
Online articles can be "evergreen" content, or content that can sit there and gain impressions without much maintenance, editing, or updating involved. While these type of articles have been prevalent before, they need to be updated more often nowadays.
Which service is better for your business? It all depends, really. Is traffic to your blog really high, with lots of engaged readers--or, do you find more success when you launch a content campaign and send out article to other sites? This is why analyzing data about your campaigns is very, very important! And this is why we always nag people about data analysis.
Regardless, most businesses prefer article writing services because article writing services provide more as a whole. Blog writers can write meaningful content, sure, but most article writers who are employed by article writing services are seasoned journalists, copywriters, advertisers, or marketers. And they can offer even more services to compliment their wonderful writing (and most of them can do blog posts anyway, too). Of course, the decision is entirely up to you.
Have you ever employed an article writer? How about a ghost blogger? How well did it go?