Business blogging or outbound marketing? Outbound marketing or business blogging? Or maybe both? If you're wondering which one is better for your business, you're reading the right article. Both of these things can be pretty important for a business depending on how you use them, but, which one can be more beneficial in the long run?
We don't necessarily want to start any flame wars here, but, it seems like business blogging will give you more bang for your buck. Don't believe us? It's all right, skepticism is healthy and that's why this article is here right now, to help you see the benefits of business blogging versus outbound marketing.
Outbound marketing is the use of "outbound" tactics, such as cold calling, telemarketing, and all that jazz. This type of marketing has been around for what feels like forever, and unfortunately, is starting to show its age. While some businesses may still see great results with effective outbound marketing, the way the world is going with the Internet, other methods are going to be much better.
Business blogging is the art of utilizing a company blog to reach customers, fellow businesses, and generate even more leads to land on your website. Blogging is getting up there in the years when taking in consideration other forms of online advertising, but, still remains popular and efficient. If you don't have a business blog, then you're missing out and need to make one right now!
As for you with business blogs and don't know what exactly to do with it, or need a little blog boost, go ahead and read on. The benefits of business blogging are all laid out.
Blogs are smiled upon by Google
Let's be honest: Google rules the Internet. When your website and blog are seeing the love from Google, it really shows. And when it isn't, well, good luck ranking on their searches. Business blogging helps your reach go even farther and it isn't intrusive or bothering people during their dinner time.
Business blogging can convey lots of information, be personable, and not annoy people. All very wonderful things!
Blogging is cheaper
Yup, business blog writing in the long run will be even more inexpensive than an outbound marketing campaign for your business. Instead of spending thousands on probable leads, you can keep a steady stream of content on your blog going and see a steady response toward your company.
Less is more, you know
With outbound marketing, there's a lot of planning, strategy, and guessing. The benefits of business blogging is creating a single strategy, monitoring one thing, and making sure to keep a steady stream of content in order to get hot leads and new customers coming in. Less is more because of how effective it can be, rather than trying everything under the sun and hoping for the best. Efficiency, yay!
Content marketing is hot, hot, hot
Between content marketing and outbound marketing, we'd put our money on content marketing. While both can certainly help out a business, using content in order to have a bigger reach and make your business known is a lot more effective in today's modern times than using outbound tactics. A blog is a steady source of content marketing. and relatively easy to maintain and you have the options of outsourcing blog writing. Either way it's a win-win for any business owner!
Whether you use one over the other or even both methods, business blogging is here to stay and will continue to be effective. Does your business have a blog? Have you seen a difference in business because of it?