You've probably heard constantly about content marketing, how "content is king," and other things on the Internet about the importance of content for your business. While you may shrug it off as Internet Marketers and writers just trying to get your money, there is a lot of truth in all of the hype and trends.
When creating content writing for your business, whether it's a blog or YouTube channel or articles for press release websites, someone has to create that content and make it so people are engaged, reading, and actually will check out your business. Those people are called content writers and they are your best friend.
Why are they your best friend? Because with online marketing changing so drastically, some of the most consistent ways to bring in new customers and communicate with loyal ones is to create content online. Almost every single company--if not every company--has a company blog where they write interesting content. Do you blog? Or is your business blog collecting dust and feeling neglected? Other content includes writing meaningful articles that give useful information to the reader, press releases, and even writing out scripts for YouTube videos. Have you thought about a Content Strategy? A content writer can do all of this and more.
What else can a content writer do for your business?
Instead of doing all of the work yourself (and that's a lot of work!), hiring a writer who understands how to piece together great sentences and keep your readers interested is much easier and more profitable.
Content writers, especially ones who specialize in online content, are awesome with SEO, social media marketing, and making a piece of content go viral. It's in their blood. They understand keywords density, back linking, long tail keyword placement, and all of that other Internet mojo.
Another important piece of writing is editing and proofreading, which a writer can do in their sleep. And they can do it fast.
If you find the right writer for your business and continually use their service, they can eventually become your go-to person for content marketing and will be able to know what's best for your business' content marketing campaigns.
Most writers can be found online on freelance job bidding sites, with a quick Google search, or you can even send in your content requests to websites like Zerys or Media Piston. There are several options, all of them rather inexpensive.
Most writers are freelancers who draft up contracts with businesses, some of them lasting for years. Now, doesn't that sound like a best friend for your business? We think so. Of course, finding the perfect writer is all up to you and what you are looking for. Much like finding the perfect employee, the right writer can benefit you immensely and continuously.
If your budget is big enough for an epic content marketing campaign, you could potentially hire multiple content writers. Or, if you handle lots of different contacts who need content, you can outsource your business blog writing to great writers to help you with the work. It's all one giant circle of content that would make Simba proud. If you're in need of a writer, keep in mind that a content writer should have excellent writing skills, precise editing, reasonable turnaround, and of course reasonable prices.
Do you employ a writer? Have you had a go-to writer for a couple of months or years? Tell us about your writer experiences in the comments below.