We get this type of question all the time so we wanted to go over some questions that may help you make the choice to begin the process of starting your business blog writing.
Do you believe in marketing? If you do, do you believe that the internet will be a way to net you business in the future? If you answer no to this, come back in a few more years.
Do you understand the difference between marketing and sales? If your sales does your marketing then how are they generating their leads? Where do they get your clients? Most businesses lump the two together. A focused marketing approach typically works better than a sales guy trying to get leads. Sales is best working the leads generated from marketing.
Are you spending money on marketing now?
If yes, would that be considered outbound marketing (tv, radio, yp, print, trade shows) or inbound marketing? Inbound meaning the leads are coming as they are searching for you vs. a marketing approach being pushed out in attempt to get the attension of the few that are interested.
If it is outbound marketing, what is your current ROI on that spend and how do you quantify that? What is the cost per lead on that spend? What is the cost per customer on that spend? How is your existing outbound marketing effort working for you?
Have you looked into Inbound Marketing?
If you spend marketing now outbound and you are not happy with the results, would it makes sense to consider spending money on inbound internet marketing knowing you will be able capture your exact number of leads and the customers that will result? As a result, you will be able to determine your exact ROI.
After one year, our client is now on a track to spend $35K (2012) in paid search vs. $100K in 2011. That's a $65,000 per year reduction in paid search spend. How was that possible?
The organic traffic is up 90% (see chart below). During that time, rather than ignore the internet for a way to produce leads, we helped to capture 9391 leads (see chart below) that can now be nurtured to become customers.
So with all of that, let's find out together the ROI for your company by taking a part of your outbound marketing and move that to the lowest cost per lead via Inbound Internet Marketing.