You got yourself a business blog and it is going along swimmingly, except the blog isn't bringing in the number of views that you initially thought it would. You have fresh, engaging content, easy navigation and every share tab under the sun yet those goals are still not being met. What can a person do? Easy: Bring on the blog optimizer.
If you've tried content in an advertising campaign, such as sending out articles to directories, then you probably know about the importance of optimizing content for search engines. This is, after all, how they rank your content and deem it "readable" for viewers. Well, this also applies to blogs--especially business blog writing. All content on a blog must be optimized in order to bring in those insane views, otherwise you might as well be talking to yourself online!
Of course, content optimization is changing all the time because Google is always tweaking their algorithms to make their search engine that much better. The same can be said for other search engines such as Yahoo and Bing, which gauge content on their relevancy, how well they inform the reader, and other factors that don't include keyword stuffing and over-optimization (those are big no-no's). Simply optimizing all of your content can mean a huge influx of visitors and top notch ROI, and it can be very inexpensive to do so.
Of course, bringing on someone to be a blog optimizer is always an option. Especially if SEO and optimizing content isn't exactly a forte of yours or your employees (no shame in that!). A blog optimizer can help pinpoint what exactly your business blog is lacking and fix it immediately. What else can an optimizer do? Here's a list of qualifications:
An optimizer should obviously know SEO and optimizing like the back of their hand. Also, very important: they should be updated on all of the Google best practices and how to rank well on search engines in 2012, not 2008--there have been huge updates since then!
Most optimizers are writers, too. Usually this means they understand how to word online content properly, how long an average blog post should be, and other writer-stuff. This is especially good to know when optimizing a blog.
Design is just as important to optimizing as implementing SEO. Of course, a champion optimizer will already know this and remind you of this.
Can the optimizer bring in a fresh perspective to your business blog? Maybe offer some insight from an outsider's view? This is also important because sometimes you just need to step away from the blog and see the whole picture. This isn't to say your blog sucks, but a pair of new eyes can help!
Most firms offer a blog optimizer option (ahem, we do!), make sure to compare prices and pick the one that feels right for your blog. Optimizing is a very important step in the content creation process, don't overlook it simply because it might be too much work or you don't understand it--that's why there are experts out there to help you!
Have you used a blog optimizer? How well did it help to boost your business blog's reach?