If you're looking for an Atlanta SEO services company, there's a lot of variety to choose from. You've got companies that focus primarily on lead generation, or on boosting your search page result rankings, or on behind-the-scenes coding to make your site more visible to search spiders.
However, this Atlanta SEO services firm believes that fundamentally, the foundation of your SEO efforts should be built out of blogs.
A good business blog accomplishes so many things for a company. It's one of the most versatile elements of your website, and that's why we think it should be the keystone of your online marketing efforts.
Among other things...
...It draws in new leads. Well-written, interesting blog posts attract viewers who are searching for information online. It gives people a reason to visit your site and check out your line of products and services, rather than all those other guys.
...It provides a line of communication with your customers. People who have purchased from you once can continue to come back and have a source of information about you. Rather than pushing press releases at them, it gives you a way to make news available for them to read when they want.
...It builds rapport. Good blogs are a bit folksy and personable in nature. It helps put a human face on your company, and makes it easier for both leads and customers to see the real people working behind the scenes. In most cases, customer loyalty isn't only built through quality products. It also means helping them honestly like you.
...It establishes you as an authority. People want to know that the company they're doing business with really knows what it's talking about. An informative blog is an excellent way of showing people that, "Yes! We know our industry! We understand our customers!" Credibility always helps convert leads into sales.
...It creates a keyword magnet for search spiders. Keywords, of course, are at the heart of any effort to improve your search engine result rankings. A blog that properly integrates your keywords without being pushy or obvious about them therefore serves a dual role, driving sales while also helping make sure that you get properly noticed by Google and the other search engines.
No, blogging isn't everything, which is why we pride ourselves in being a Full Internet Marketing Service as well. However, in our opinion, without a good blog at the heart of your online marketing efforts, holding them together, everything else will fall apart.
Have you found any particularly effective other uses for a blog? Let us know! We're always happy to help share new ideas in how blogs can be used to expand your business.