You're a business owner and hear about article writing and don't know what all the fuss is about, right? You have way too much on your plate to fit another 5 hours a week to write about your business, what is hot, what is not, what your clients want to know about, what deals are out there, what to be aware of, what are the comparisons of the service or product of your companies vs. the competitors, or that 57% of businesses (see more useful business stats) have acquired a customer through their business blog. Get the point?
I read that Best Buy is closing 50 stores and I thought, Duh! I would go there a year ago to check out what they have, use my bar code scan on my iPhone, walk up to the sales guy and say " hey, can you sell me that laptop for this price?". He would say "Ahhhhhh, we don't match Amazon" or something silly like that. As I hit buy on the amazon app, I thought, this is crazy. Here I am using Best Buy to check out what I'm about to buy on Amazon. Now a year later, Best Buy is closing 50 stores and we all know where that is going... Can you say BK and I'm not talking late night food cravings.
So what happened? The same thing that is happening to every business in the U.S., people are sitting there hanging out at the airport, on the subway, in line at the DMV, stuck in traffic, or even on the john for that matter and are looking stuff up. If you are anything like me, you have despised sales people for years and yes, I am a sales guy at heart. With the onset of smartphones and tablets, you have been searching more online and researching a lot more. You may be in the 65% that read a blog at least once a month (and growing I might add) and find that when you go to buy something you know more than the sales guy more often than not. Have you been to Radio Shack lately? OMG, those sales people are so bad. More of us than ever are researching by reading more online and blogs are a great way to get valuable information that is current and useful.
Ok, you could care less about anything above because you're busy, I get it, you don't have time, your head is in the sand, well, maybe it is in weeds, but you only care about results and ROI. Me too! So here you go, my business started blogging one year ago. So one year into it, I am showing the results found on Google Analytics. So if I did absolutely zero else on my site and just blogged, I will get in the favor of the Queen Google and if I was getting X business with 1000 hits, it is reasonable to say I will get 2.5 X business with 2500 hits as long as those hits are with the same type of keywords. You be the judge but for me it was absolutely yes.
I will also say there is a thing called MO (mentum). If you have the Mo on your side and you have been doing this work (or project out a year if you have not started) and your competitor has not, the chart is one that continues in a straight line up with site visits. There is no way around it. Give Google great content, and they will be loving on your site. Article writing does just that and my company Cedar Creek Cabin Rentals is living proof of that. Check out the case study from the HubSpot software we used to achieve the results.
Getting the idea? Let me break it down into 3 Easy Steps if you are thinking that this makes sense.
1. You Need Software- There is no strategic way to start this process without software. If you have no budget, go for WordPress but if you are a business with a $40K/year marketing budget and are not sure of the results you are getting on that spend, use the best in class HubSpot software to begin an inbound marketing campaign. This will give you the foundation of keywords to start blogging around (ie. Business blog writing for this article). The software will also give you your ROI which you are not getting now from any outbound marketing strategy.
2. Blog- You must put up consistent Optimized Remarkable content or fresh articles. Again, if you have a budget to work with, you should consider offloading that to an article writing service. This takes time and energy and a well thought out strategy. Have the time? Then by all means start on your own using the software above or write some of your blogs but supplement that by outsourcing blog writing too. A minimum of 3 per week is advised.
3. Call to Action- No blog is worth its salt if you are not offering something to the reader. Whitepaper, E-book or other useful information works best. See Step 1 on how to provide calls to action. Yes HubSpot software helps with this too.