Good keyword usage is a lot like walking a tightrope. You're precariously balanced over a pit of failure, and forces on either side that will pull you down if you lean too far in either direction. (And, yes, we know that actual tightrope walkers use those big poles to lower their center of gravity so they practically can't fall. It's an analogy, kid.)
On one side, you need rich keyword SEO packages that cover every way you can think of that people might be searching for information about your product, and drop those keywords liberally throughout your content. On the other side, you have to write content that actual human beings want to read, since search spiders are notoriously poor tippers.
So, the question is, how do you pull off the balancing act? How do you integrate your keyword SEO packages into your content while still producing good content writing?
Well, there are a few tricks:
Keep your percentage down. While keyword densities up to about 3% will help your search ranking, anything over about 2% means using the same phrase a lot. The point here is to actually get people interested, so that should take priority over a high percentage.
Don't get greedy. There's a temptation to shove as many keyword SEO packages as you can into an article, until it hits a point where cynical readers - assuming they're still reading at all - feel like they're playing a game of buzzword bingo. Focus on a small number of terms per article, two or three at most, so it doesn't get obvious.
Blog more! If you've got a bunch of different keywords you want to hit on, write more content. An active blog is more likely to draw readers and search engine attention anyway. This lets you focus on getting good information out there.
Be top-heavy. Google weights the first 300 words or so more heavily than the rest of the content. If you shove the keyword in a few times towards the top, you can be more natural in the body of your content.
Don't step on your long tail. Long-tailed keywords, ones which are over three words long, are especially tricky. While it's great to grab an entire search phrase like "best dandruff shampoo for oily hair," you just can't use it more than a few times in the body before annoying readers. Try "hiding" your LTKWs in headings and subheadings - readers tend to skim over those without it registering.It's tricky internet marketing for newbies, but with a little practice, you can write keyword-rich content that people still want to read.
So, what tricks have you found that help you make the most of your keyword usage while remaining readable?