Hey, there's no shame in outsourcing blog writing. You've got a business to run, and unless you happen to have a budding novelist on your staff, chances are no one in your company is really that familiar with word-slinging. Plenty of companies do it, and chances are, plenty more do it and just don't admit to it.
However, there's outsourcing and then there's outsourcing. At the basic end of the scale, sure, you can pay someone on Textbroker or Zerys a small amount and get some good writing back. There are a lot of freelancers making a living from companies outsourcing blog writing, providing quality content for people who need it. They even understand things like keyword usage and optimization and do their best to give you blogs that boost your SEO.
The thing is, there's a limit to what people writing for 3c a word can do for you. They're not going to be looking at your blog for anything except stylistic guides. They can't help you code it to show up more effectively in Google. They can't work on the layout to make it more pleasing to your visitors. They probably can't even help you select the best keywords for an article, instead relying on you to supply them. (Although many are happy to offer suggestions if you ask.)
If you're serious about outsourcing blog writing, you should look into hiring true blog optimization experts. When you hire real Internet Marketing SEO Services, you don't just get quality writing, you also get a hands-on assessment of the nitty-gritty of your blog, and real help in making sure you're getting the most possible leads and conversions out of it.
Here are just a few extras you get when you go the extra step beyond simply getting a contracted writer:
- Layout and Design: Looks matter on blogs just like everywhere else on your site. You don't want to just use standard templates; you want to make it look as distinctive as it reads.
- RSS and Social Media Integration: People who enjoy your blogs need to be able to share them and subscribe to them.
- Metatags and Rich Snippets: These “behind the scene” elements in your HTML coding are vital in boosting your search screen result rankings.
- Keyword tracking: A real blog optimization expert will be able to track your keywords and their effectiveness, helping you pick the right terms to base your blogs around.
If you're outsourcing blog writing, you should make sure you're doing it right and getting the most for your money.
And, as a parting question: What aspects of blog optimization do you think are most vital for boosting your SEO results? Let us know!