How do you get a conversation going? You engage other people in a dialogue. How do you keep a conversation going? You listen as well as talk.
When you have a website, and you should, you hold a monologue. Monologues allow viewers to see what you have on display without ever having to leave the comfort of their home. But monologues are also limiting, as the potential client is talking to a brick wall when there is a question. That's where Social Media and Internet Video Marketing come into play.
Let’s introduce Tom, Dick and Harry. All are consumers with computers. And all shop differently. Tom was born before computers were even an idea of a scientist written on a napkin in a bar. Dick is his son. He and his friends created the first few generations of computers. Harry is Tom's great-grandson. He only knows a world with computers. For the purpose of this story, the central figure will be Harry, for it is he and his friends who are most likely to communicate through the social networks.
As a business owner, you may be asking, why does a social network have anything to do with my business? It is a place where folks get together and share ideas, photos and information about themselves. Once upon a time, this took place in a kitchen over a cup of coffee. Now, it happens in the ether. From social network comes social media strategies. In today's market, social media strategies must exist. For with Harry, an entire, and incredibly huge, consumer base is interacting, talking about where they went to eat last night, what their favorite shows are and at what store they shop.
Don't you want to be a part of those conversations? There is a way you can!
When you have a website, it can be static without social media strategies. Included in social media strategies is blogging. This is the place the website has a page where certain products are given a chance for conversations. They first begin with telling consumers about the details of a product and the usefulness of it. Then, as readers are drawn in, they tell their friends, who tell their friends. The business can then grow as more and more of Harry’s friends talk about your products.
The blogs are most effective when they are posted on a regular basis, so those conversing can have links going to and from your website, and have something new to talk about. When Harry posts a link, all of his friends see it. It is the new word-of-mouth advertising.
Create a blog. Add to it regularly. Watch your business grow through this easy social media strategy. If you cannot do it yourself, it is advantageous for you to hire a blogger. Even better than that, hire yourself an Online Marketing Consultant to handle everything for you. That way, you get the results you are seeking without all the hard work!