If you're looking to hire some paid search experts to help your search engine optimization (SEO), there's a huge variety of options in terms of pricing and price structure. One of the most basic questions to answer is whether you use a one-shot package, or go with a company with a recurring monthly or weekly fee. So, we'd like to discuss these two options for a minute to help you decide which paid search experts to hire.
One Time Fee
There are certain advantages to doing a single purchase from paid search experts. Obviously, it would tend to be cheaper, and it also turns it into a single one-off expense. If your budget is tight, this is a good option for giving your SEO a shot in the arm. Or, if you haven't yet SEO optimized your business at all, it can give you a kick start.
Another advantage to a single buy is that there's no commitment involved. You aren't signing any long-term contracts or setting yourself up for a lengthy process. In effect, this can be like using the services of some paid search experts. It's trial-size SEO. You can pay once and see what sort of effect it has on your business before deciding to go with a larger commitment.
There's a big problem with only doing a single SEO buy: the Internet is probably the most fast-paced and dynamic marketing environment we've come up with yet. Once you do your single buy, you're on your own. Either you have to continue to maintain your SEO by yourself, or else you're going to start falling behind the curve within a matter of months.
If you go all the way and hire committed Atlanta SEO Services firm, then you don't have to be worried about your search engine rankings being subverted by your competitors, or your blog becoming unfashionably dated. You'll have a set of search experts who are always working for you and always making sure that you're using the most up-to-date strategies.
The Internet is always changing fees. SEO is something that you have to keep current on to stay competitive. Unless you're willing to invest the time and energy to continue the work that your one-shot search experts started, you risk losing everything you gained in hiring them within a fairly short time.
Keep Up With The Times
In short, most of the time it's better to go with a committed group of paid search experts if you have the option. While single-fee groups can sometimes help you out of a tight spot, you really need an internet marketing specialist that constantly monitors your SEO and ensures you're always ahead of the curve.