Finding the right Internet marketing specialist is kind of like dating online. You're looking for that "special someone" who will be with you for years and will help you through tough times. Unfortunately, also like online dating, a lot of marketing groups tend to overstate their virtues and aren't entirely what they seem. There's no way to find a good one without finding out what they're all about.
So, here are a few tips for finding that perfect Internet marketing specialist who's right for you!
1. Talk To Them First
This might sound obvious, but talk to one of their reps, and get as much information out of them as you can. Go for a free trial, like a first date, if one is offered. If not, see how much they'll tell you about what sort of marketing they will do for you specifically, before signing up. The more upfront they are about their ideas for your company, the more likely they are to be legit.
2. Look at Their History
Any truly good Internet marketing specialist will have a portfolio of success stories and case studies to show you. They'll have testimonials from happy clients. If they can't show you any evidence that they've helped other companies, find someone else. This is too big a commitment to take on faith.
3. Press them on conversion
In our experience, a lot of online marketing groups tend to get so caught up in website optimization, keyword strategies, and SEO analytics that they forget that you're making a website for people. If they only brag about increased search engine results rankings and site visits, press them for details on how many actual lead conversions took place. You could have the entire Internet visiting your site for thirty seconds, but if no sales are made, you're just wasting money.
4. Look For Smart Use of Analytics
Going along with the previous point, obviously, there's still a need for good number crunching in an Internet marketing specialist. If they know their stuff, they should be able to give you specifics on how they track your website's progress. Internet Marketing SEO Services should always be able to show hard data demonstrating that their techniques are increasing sales. If they can't, be wary.
5. Don't Be Afraid To Keep Looking
Finally, just remember that this isn't something you have to rush into. There are a lot of marketing firms out there. Take your time and play the field. If they try to pressure you into a fast sale, they're probably not looking out for your interests. The good Internet marketing specialists will be happy to wait, knowing that you'll be back once you've seen the competition.
What are your tips?
What advice do you have for someone looking to hire an internet marketing specialist? Let us know in the comments below.