Rather than writing another "beginner's guide to SEO" post, today we're going to let you in on a few lesser-known tricks that a lot of home marketers miss. While maybe they're not exactly trade patented internet marketing secrets, these are all things that will improve your own SEO that don't get talked about as much.
If you can't afford your own internet marketing consultant, these Internet marketing secrets will definitely help you get better search results than ever before.
One of the easiest things you can do to help your SEO is to make sure you're properly leveraging the metatags in your site's code. They tell search engine spiders what the content on your page is. They also can help your search results as well in some situations. They're even more important on pictures and video. Since spiders cannot "see" visual content, the tags on your visual content are all they have to go on.
Google Has Great Free SEO Tools
If you can't have your own CMS, Google has the next best thing. Their Keyword Tool and Google Analytics are both quite effective and totally free to use. Analytics is an especially powerful tool, giving you nearly all the information about your site's usage as you could possibly want.
Leverage Google Local
This is another of those Internet marketing secrets that far too many people overlook. If you have a physical location for your business, a Google Places page is great for guiding people to you. When setting it up, make sure you fill out 100% of the fields, even the pictures and video. Sites with 100% profiles automatically get bumped ahead of less-complete profiles in searches.
Monitor Social Media For Free
You don't have to pay for a pricey group to monitor your social media for you. Social Mention is a great site that can monitor mentions of your company from across the web, and even analyzes them for their sentiment. It'll also notify you by email if you want. Topsy is another good option, which gives you a real-time glimpse of conversations going on at the moment.
Content Really Is King
OK, this one really isn't among the Internet marketing secrets, but it bears repeating anyway: Content is king. Far, far too many sites focus entirely on their keywords and forget to actually include any content that people would want to read. Sure, this probably boosts their site visits, but virtually all those visitors bounce seconds later. If you want sales, you need good content.
In short, one of the biggest Internet marketing secrets is that you really can do SEO yourself if you need to. Shhhh! Don't tell the big boys that we told you.