Currently, Facebook boasts over 800 million active users. Twitter is creeping up on 200 million accounts, and Google+ is gaining steady users at 60 million. All of these platforms have something in common: they can spread your brand and earn you some cool points among potential customers. Successful social media marketing campaigns know how to be engaging, creative, and leave the sales pitch at home. While all of this may sound ineffective compared to traditional marketing, let's break it down:
- Most people get their information from the Internet, either on their mobile device or on a computer. Currently, over 2 billion of the world's population is online.
- Of that population, a great deal of them are sharing on social networking sites like Facebook and Twitter--they're sharing things they like, dislike, and things they find interesting. It's the word-of-mouth marketing for the 21st Century!
- It's a business disadvantage to not have a website and engage with your customers online in this day and age--everyone is getting their news, deals, information, and everything else online.
While numbers are fine and dandy, sometimes the prospect of creating a social media marketing campaign can be a bit overwhelming. Which social network should you focus on? How much content should you publish? What time is the best time to tweet?
All of these are legitimate questions, and that's why there are agencies out there to help you with those difficult decisions. After all, Facebook sometimes is not the best choice for a business and then there's other social networks like FourSquare and Quora to seriously consider. Perhaps blogging or making videos would be better for your business. Aren't making decisions awesome? They're even better when you have an internet marketing consultant weigh in an opinion on them and don't have to worry about the heavy work of social media marketing!