Here at 98 To Go, an Atlanta online marketing firm, we strongly believe that a good SEO campaign should never forget that webpages are for people. It's all too easy for SEO strategy to become too focused on issues like keyword density and other such technical issues. The result is often a webpage that looks great to a search spider, but that no human would ever want to read.
In short, we want to make sure that all your site's content is written to make people honestly want to do business with you.
Now, don't get us wrong – the technical stuff is important too. You still have to make your site so that Google can find it easily and rank it highly. However, you can't let technical matters overshadow the need for quality, engaging content that catches readers' interests. The best SEO should be invisible to the user.
Making SEO invisible takes a little work, but it's not too difficult. Keywords should be handled with care and integrated naturally into sentences. In-text links should be chosen for their relevance to the reader, and not just for the value of being linked to the site. Blog content should be fresh and unique, rather than repeating the same few ideas over and over.
We also believe as part of this, that an online business cannot forget its local roots. We are an Atlanta online marketing company, and much of our business still comes from Georgia. Even if you're marketing to the world, you'll still be most familiar with your local market, and those are some of the users who are most likely to respond well to you.
Potential customers want to feel like you understand them and can cater to their needs, so a local focus reinforces the idea that you are writing to them, specifically. Good user-focused SEO helps here as well. When a new lead discovers your content, and finds it interesting without feeling like it's there for web crawlers, they're more likely to trust you. That trust then builds the first bridges that sales will hopefully soon pass over.
After all, the key idea behind inbound marketing is that it needs to be unobtrusive to the customer and respond directly to their needs. Whether we're being read by fellow Atlanta online marketing groups or by a curious user halfway around the world, we want them to feel welcome and see that we're honestly trying to give them, personally, some good advice and not just catering to robots.
Then if they decide to investigate the services we, as internet marketing specialist, have to offer, we'll know it's because we've built some real rapport with them. That's what creates a lasting business relationship.