We've said it before, and we'll say it again: Content is King. You can use the most efficient keyword strategies possible, build your site like a silo of expertise rising to the virtual skies, and make all the best pay-per-click buys, but if the content on your site isn't engaging and interesting, no one's going to link to it. Truly good SEO content writing is a requirement for any successful inbound marketing campaign. Here are a few SEO Solutions to help you make content that draws eyeballs to your site.
Answer A Question – Roughly half of all Internet searches are from people looking for information, therefore, good SEO content writing answers peoples' questions. Don't keep it all directly related to your own products, either; make it relevant to an entire industry or subject. If it's a question with a lot of different answers, write up a good summary of the opinions, with citation links. A concise research report can draw a lot of hits if it's the first online.
Be Personable, Not Pushy – Every halfway savvy Internet user knows that you're still trying to make them buy something. They can smell a sales pitch coming from a mile away. The occasional article touting your undisputed greatness is fine, but the majority of your content should still be purely informative\entertaining with, at most, the slightest nudge towards your virtual sales floor.
Don't Abuse Keywords – This one's a tricky balancing act. On one hand, you need those keywords for your SEO to work. On the other, speaking as someone who often goes looking for information only to get dragged to sites with bad SEO content writing, blatant keyword abuse makes for an annoying article that I rarely bother reading. Remember, you're still writing for people, not robots.
Do Some Original Research – Not every post you make has to be Pulitzer material, and occasionally it's even OK to just kick back and complain about how the Cubbies are breaking your heart (again) this season. But, every now and then, do some investigating. Get creative. Think of those questions about your industry that no one can answer, and answer it for yourself. These are the sorts of articles that get noticed by the social sites, if you do some homework and make a strong argument.
Finally, remember: At heart, SEO content writing is about building rapport with people. You're trying to sell yourself as a business that a person would want to work with. Giving them original content with useful information, delivered in an entertaining style creates those bridges, building rapport online. Your blog is going to create many people's first impression of your company, so make it as good as you possibly can.