If you're looking to grow your business online, you need to stay up-to-date with Internet marketing techniques. It's not easy doing your own online marketing, but you can do it if you're smart, dedicated, and keep up with the latest trends. So, as a internet marketing consulant, here are a few of my favorite Internet marketing secrets, and help you get the most from your efforts.
1 – SEO Isn't Everything. Don't get me wrong, SEO is definitely an important part of Internet marketing, but remember: fundamentally, good content is its own SEO. Produce material that people want to read, watch, and share, and couple that with a good product, and the links and third-party mentions will come on their own. Cramming keywords into an article is easy, but that doesn't mean anyone wants to read it.
2 – Viral Means Video. It's extremely rare for a webpage, by itself, to go viral any more. The electric viral nature of Burger King Subservient Chicken and Hampster Dance are long gone. If you want to be a company that gets noticed by all the major Web 2.0 sites, putting out videos is a necessity. Make them interesting and entertaining, submit them to Youtube and Vimeo, and plug them on all the social media sites you can think of.
3 – Get Smart. Data Smart. I only include this in these Internet marketing secrets because so many people think that data is only for their IT guy. Through Internet advertising, you can get all the data an ad man could ever want about your site's visitors – where they came from, what they looked at, how long they stayed, and (hopefully) what they purchased. Take this data, and combine it with your own market research. Get hands-on about your data, and learn everything you can about your customers.
4 – Blog, Baby, Blog. The trick to good blogging is, of course, in producing quality content. Don't just blog your press releases, use it to humanize your company and make you likeable. Give it a personal touch. When customers feel like there's a real person hiding behind that corporate facade, they're more likely to believe what you say and might even start talking back. Get people talking on your blog, and you'll get free link mojo out of it and make some new customers while you're at it.
5 – Update! And Keep Updating! And the last of our Internet marketing secrets is, perhaps, no secret at all: you have to keep at it. Keep making new videos. Update your website frequently. Make sure that blog stays current. After all, nothing says “disinterested company” like a blog that hasn't been updated in six months. Frequent updates keep people coming back, and keep your page rank high.