We all want to know that the money and investment we put into something was worth it. Was the hour-long wait and putting up with whiny, cranky children worth those precious photos with Santa? Well, only you can decide on that one. But, we can tell you the money you invest into paid Atlanta search marketing is worth the cost. Here's why.
When you evaluate the cost-benefit of any goods or service you purchase including paid search marketing, the key factor to consider is, did it save you time and did you gain something useful. Is it the quality you paid for? You don't want to waste other people's time and you don't want your time wasted by others. Yet too often, we waste our own valuable time in the effort to save a few bucks. In the end, though, this only ends up causing a few headaches in the process.
Here's an easy formula to determine cost-benefit of using Atlanta search marketing, a service designed to maximize your inbound marketing without breaking the bank. First, figure out how much you make — or want to make — per hour. Then, think about how many hours you would spend or currently do spend developing your paid search marketing through Google Adwords on your own. If what it would cost to pay yourself is more than what it would cost to pay the pros, then you're already not spending money wisely and you will get your money's worth from Atlanta search marketing.
A professional search marketing company handles much of the work for you more efficiently, at a lower cost and with more efficacy than you can do on your own. In the end, you save time, which in the business world, means you save money. And any competitive edge you gain makes your business stronger.
So, we can't guarantee those Santa photos you paid $50 for were worth the cost, but we can guarantee paid Atlanta search marketing is worth every penny you spend and every minute you save.