We love the Internet. Besides having the world's news at our fingertips, and bringing us all those wonderful Youtube videos to pass around the office on Friday afternoons, one of the greatest things it's brought about is a revolution in business. It's easier than ever for a small startup to quickly rise to be a successful, well-known industry member thanks to the Internet. And one of the keys to that is how inexpensive online marketing is. A good set of Internet marketing consultants can do wonders for your business, and cost far less than a traditional ad campaign.
After all, think about how much money a single major TV ad costs. The spot itself can cost upwards of half a million, and proper placement in major primetime markets costs millions more. At best - this traditional marketing approach may resonate with people who happen to tune in, and who don't skip through the commercials, and who have an interest in your message. Print campaigns are cheaper, but have a dwindling audience, as does radio. Billboards get a lot of eyeballs, but they're expensive to maintain on a wide scale. (And besides, like the great ad man Howard Gossage says, "we just think they're kind of tacky".) Then, in all cases, it's often difficult to judge just how much direct impact your advertising is having on your business.
The online world has changed all that, and good Internet marketing consultants can give you all the exposure you need, and all the hard data you could want, and all at a lower cost than traditional media.
Thanks to the Internet's global presence, you have an audience of billions to attract to your business, ones that can be reached any time of day. Even better, with the right tools – such as Hubspot – you can track them from the searched keyword phrase to your site, and, ultimately, all the way through to their final purchase. With online marketing, you know exactly what you're getting for your money.
Like all advertising, this isn't an easy task. You have to write the content of your website to gain attention from both search engines and customers. You have to get noticed. You have to attract quality links from reputable sites. You can utilize a content writer to help you create the great blogs for your site. And then you have to be able to interpret the data to be able to see how effective your efforts are.
These are things that, with enough time and effort, any young business could teach themselves, but is it really worth the time and energy? The truth is, for less than the cost of a single, new "entry-level" salaried employee, you can get a team of Internet marketing consultants to do it all for you. Low-cost Internet marketing really is one of the best investments your business can make.
Find out how you can access internet marketing consultants that deliver.