Is it a video marketer? NOPE! It's Chuck Testa!
If you were online in September you probably remember Chuck Testa. Running a tiny taxidermy service in California, Chuck became an overnight sensation. All of the major blogs and social sites were abuzz about him. He was mentioned on a number of major news outlets. He even started selling branded T-shirts. And today, months after the meme died, he's still receiving significantly more page hits (and more repeat visits) than he ever did before. And why all this fuss over a taxidermist? It's all because he put a commercial on the Internet that “went viral.”
And perhaps most tellingly, when I was trying to think of a good example of Internet video marketing to begin this post with, the first name that popped immediately into my mind was, yep, Chuck Testa.
Internet video marketing works. According to Internet videos marketing group emarketer.com, 68.2% of US Internet users watch videos online, and that number will be over 75% percent by 2015. People will happily share videos they like with friends and family, either through direct sharing, or by posting them to their Facebook and Twitter accounts. With well-placed video marketing, you can reach nearly as many people as a traditional television advertisement, at a vastly lower cost. And, even better, customers will then go out of their way to show your ads to friends.
Obviously, there are tricks to receiving that kind of exposure. For one thing, your videos need to be short and snappy. Try to keep it to two minutes. (Internet users have notoriously short attention spans.) Also, content is more important than production values. Writing is king with internet marketing Atlanta. Unless you can put together a multi-million-dollar spot with amazing computer graphics, it really doesn't seem to matter much if the ad looks somewhat amateur. (In some circles, that even lends it credibility among those who distrust slick “Hollywood” productions.) If it's funny or contains legitimately interesting ideas, the people will respond to it.
And the other key is, of course, getting the message out. Once the video is made, submit it everywhere! Don't just put it on video sites like Youtube directly, make sure to also submit links to Digg and Reddit and other social sites. Put it on your Facebook page. Make Twitter posts about it. The more people see it, the more likely they are to share it.
Internet video marketing really combines the best of two worlds – the impact and appeal of a traditional ad, along with the customer focus and interactivity of the Internet. A good social media campaign may begin with text, but to really kick into high gear, it needs video.