So, you've decided to jump into video marketing. (Good idea!) You've made your videos, they're hosted on your site, and you just know one of them is going to become the next big viral ad. Well, you're not done yet. Your next step is to embrace video marketing SEO. Search engine optimization isn't just for the text on your site, it's for everything on it. And one of the best ways to get your videos seen is through an XML sitemap.
What is a sitemap? A sitemap is simply a page with a logical set of links to all the content on it. It used to be that sitemaps had to be coded laboriously by hand. Now this
can be done with a relatively simple piece of XML code that sits on
your webserver, telling all the search engines that visit exactly where everything is, making sure that all your content gets properly indexed. This can be vital to ensuring that your videos show up as highly in search results as possible.
One of the main keys to optimizing your video with SEO experts is through
smart use of tags. Remember, search engines cannot “watch” your videos – they rely on tags to tell them what's there. These can be edited once the basic sitemap is generated, and updated whenever you need. Without getting too deep into the nitty-gritty, there are four that you should focus your SEO efforts on:
This is, obviously, the title of the video. You should make sure it matches the title on the HTML page with the video on it. This is a good place to use keywords as well.
This is one of the most important. The description needs to be optimized
like your other SEO text, and it's one of the best places for keywords. Make sure to make it human-readable because some players and websites will use this as part of their entry. And don't go overboard with the keywords – Google will penalize you for
This is especially useful for search engines that tie in directly with YouTube, and aids in proper indexing.
You can include up to 32 tags here, although you should rarely need that
many. Make sure to drop the same keywords you've been using throughout for consistency. Again, avoid too much repetition so that it doesn't look like tag-stuffing.
Finally, here are links to a couple good sitemap generators. We
recommend either XML-Sitemaps.com or Google's sitemap generator. You will still need
to go in and edit some of it by hand, but these will create a working
sitemap and get you well on your way towards the video marketing SEO you