If you’re selling exotic sports cars, the term “mileage” is probably not in your business vocabulary. If you’re selling compact hybrid cars, the word might appear in every paragraph you speak and write.
This is the concept behind Search Engine Optimization (SEO) marketing. You use modern telecommunications links to target the people who speak the language of your product and then you build a relationship with them that leads to sales.
But the problem is, you say, there’s an ocean of blogs out there and you want to target the bucket, or maybe only a cupful of them that your business can handle as new customers. You’re right.
A search engine firm recently estimated that there are more than 15 million blogs on the Internet, with 120,000 new ones being introduced each day. It makes finding a mate easy by comparison.
And there’s not a tech-smart computer hardware and software wonk for every small or mid-sized business in the world. Not even close. That’s why your first step is the new industry of SEO services that have sprung up to move this problem off your desk and onto the web.
Atlanta web marketing is a leading example of this service.
They realize that SEO marketing is more than just attracting a potential customer. You need to engage that potential customer by offering useful information, like articles answering the customer’s questions about your product and services. It’s a two-way service, and doing it right takes blog article writers and an Atlanta SEO specialists that you probably don’t have.
And you probably don’t have the time, either. Your business blog has to be fresh, informative and up-to-date. Even if you have the expertise for some of that, you probably don’t have the time.
There’s nothing worse in this field than starting a blog, gaining an on-line following and then having them come back to your blog two months later to find nothing new has been posted or offered. That’s what 98togo and its army of writers and SEO specialists do, without you having to buy a single computer server or hire even one geek.
Once you have a series of articles and a community of readers on your blog, you can gain the trust of consumers and become an authority in your field. They keep coming back to you for information, and that trust builds into a business relationship.
That’s what the marketing business is all about, in the end