If you are looking to get more traffic to your website, you have to think like your customer. Yes, you may know all that is related to your product in your industry, but if customers do not know what you know, then your marketing efforts will be futile. Get into the mindset of the customer and ask yourself, “what would customers search for when looking for my products?” This way, you can optimize your website and get the traffic that you are craving. Below are 5 free Atlanta SEO tips that can help you optimize your website:
1. Check the images
Yes, images are nice, but please use sparingly. If you have to use them, make sure you include an alt tag for every image. Search engine bots do not read images and flash objects and you may be inhibiting your traffic by using too many images. Bottom line is if you have to use images, use them sparingly.
2. Use keywords
Everyone talks about keywords but do you really understand what keywords you should target? If your company sells widgets that are called “grass” but your customers refer to them as “the green stuff”, which keyword should you target? You got it right if your answer was “the green stuff”. Keywords should be used in your content to enable search engines to rank your website for them.
3. Interlink your pages
Good linking not only helps in navigation, but also helps search engine bots crawl and index your webpages fast. Make sure your website has a sitemap. If you do not know how to create a sitemap, there are a couple of free sitemap generators that you can use. One of the best ones is the XML Sitemap Generator.
4. Fresh content
Content is king that will make your subjects (customers) listen when you speak. Keep your visitors coming at your blog with fresh content. Update your content frequently. Two posts a week are enough to build loyalty among prospects and in turn convert them to customers. Your content should help prospects or customers solve their problem. For instance, if you have a new product that you want to promote , focus less on the features of the product but more on how it can help customers.
5. Use title tags
How many times have you seen a website with the title “Welcome to our site”? This is wasting search engine juice. Put your search SEO keywords, services or your telephone number on the title tag. You want to make an impact to the first-time visitor on your website. Even without reading other pages, your visitor should get an idea of the services you offer from your title tag.