Anybody can put up a website these days. Free services and low-cost companies will slap a site up on the web for you lickety-split... and it might even look nice. Having an effective website, however, is more of a popularity contest than a beauty pageant. Looking pretty won't get the job done - it won't generate leads for you. Ultimately, every single thing on your website should have a purpose, a call to action, a reason for being, a way to help generate leads.
Why Popularity Counts
If your website isn't noticed, it isn't working. You have to get the word out and get people talking about you! This is where an Atlanta SEO company can be a great thing. You want people talking about your latest service, blog post, article, product, or how knowledgeable you are in your field. That is what will help you to generate leads. Decorating your house for company then keeping the door shut won't generate leads. But getting visitors in the door is only the first step. You have to get them involved! That is where web SEO services, like a call to action, comes in.
Transforming Visitors into Permanent Guests
Visitors should naturally flow from one area of your site to the next, following a preset path you design for them. The ultimate goal is to generate leads, by compelling visitors to act! Which action they take depends on what triggers you have in place on your site, and what type of follow up system you are using. Many business models support multiple lead generation techniques.
Engage your visitors with a site that is well designed, which includes navigation that is easy to follow and makes sense, using sub-headings and color to focus the eye and move it where you want your visitor headed, and clear call to action items that tell your visitor what the next step should be. You might be surprised how many more people will sign up for your newsletter, for example, if you just tell them to!
Cleaning out the Clutter
It isn't rocket science, but you do have to work with a purpose. If everything on your website isn't working for you to generate leads, you might want to rethink things. Kicking the clutter to the curb will remove confusion in your visitors, and help them to do what you ultimately want them to do. Take some time to look at your website with a critical eye and ask yourself if each section is doing its job to generate leads that will help you to build your business.
Investing a little time now will help you build a following that can payoff big-time down the road.