Copywriting is valuable. Even Internet marketing experts don't comprehend the power of blogging. So here are some quick tips that anyone can use when taking on the important work of blog writing. Listen up marketing "experts" - are you following all of these guidelines?
First, copywriting is not just any form of writing. It requires a lot of concentration. Especially when writing headlines. The title needs to capture attention. Right? Or else nobody will bother to read it. Furthermore without keywords a blog title is simply hard to get find in the online search world - by Google or by your potential customers. Write a title in 9 words or less that will get attention and will have people read your posts. Avoid writing a really long title.
Next: here are 4 tips to get readers engaged in your blog content. Is content important? Yes. Yes. Yes. Content is still King!
Blogging Tips That Work
- Write compelling blogs that are informative. Stay away from using marketing speak. Avoid sale-sy come-ons. Give 'em something they'll want to use for themselves or give to their best friend.
- Add white space and at least one image. This will get people to read. Keep paragraphs short. It is easier for people to read shorter lines of text on the web. Consider placing text next to or wrapped around your provocative and eye-catching photos.
- Write like you speak. Most of us write towards a very educated reader. Be informal. Be you. Let your thoughts land on any reader.
- Optimize web pages and blog posts. Use your critical keywords as file names on images, alt text, in titles, in the content, on headers. Doing so is key.
That last point is sooooooo important. Writing blogs that are not optimized is like throwing a seashell in the ocean. Kerplunk! A small ripple, then it sinks to the bottom. Highly optimized content is like throwing a life saver into the ocean. After the splash, it will inevitably float to the top.
Use the blogging tips above. Or seek out a trusted authority - perhaps a full internet marketing expert service that can help you do the work while you focus on your core business.